ABOUT MARIANA
CARRERA
FASHION & GRAPHIC DESIGNER / PRODUCT DEVELOPMENT
Mexican-born, Milan based.
Freelance multidisciplinary designer with a strong background in fashion and graphic design, based in Milan. Experienced in creating thoughtful, narrative-driven work across digital and physical formats, with a focus on sustainability, branding, and contemporary visual culture.
A polyglot and founder of two diverse start-ups, bringing entrepreneurial drive and creative vision to every project. Skilled in managing design processes from concept to execution, and in collaborating with a wide range of clients and suppliers.
Experienced in both freelance and team-based environments, with a global perspective shaped by a rich multicultural background.
Portfolio
Creative Services
Design Consulting & Creative Direction
Strategic and creative guidance to shape compelling concepts and narratives, including trend forecasting, visual storytelling, and overall creative direction. Focused on building cohesive and distinctive design languages aligned with each brand’s identity and positioning.
Collection & Product Development
Comprehensive support from initial concept to final product, covering collection design, silhouette development, material research and sourcing, and sustainable solutions. Includes the creation of cohesive collections, technical specifications, and close collaboration with suppliers to ensure a seamless transition from design to production.
Textile Design & Technical Execution
Development of custom textile prints and surface designs tailored to each project, combined with high-quality fashion illustration and detailed technical drawings. Creation of professional tech packs and visual materials to support both manufacturing processes and brand communication.
Brand Identity & Creative Direction
Development of distinctive brand identities, including logo design, visual systems, and comprehensive guidelines. Combined with strong creative direction to ensure consistency across all touchpoints, from concept to execution.
Visual Communication & Content Design
Creation of compelling visual content across digital and physical platforms, including social media graphics, campaign visuals, and editorial layouts. Focused on building engaging narratives through cohesive and impactful design.
Campaigns & Photoshoot Production
End-to-end development of visual campaigns, including photoshoot production with model and photographer scouting, studio and location sourcing, styling, set design, and coordination of all elements to create cohesive and elevated brand imagery.